Purpose/Activity Type of data Lawful basis for processing
To register you as a new user, customer or retailer Identity or Contact Performance of a contract with you

To process and deliver your order including: Manage payments, fees and charges Collect and recover money owed to us
Identity,Contact, Financial, Transaction, Marketing and Communications Performance of a contract with you or Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include: Notifying you about changes to our terms or privacy policy, Asking you to leave a review or take a survey.
Identity,Contact, Profile, Marketing and Communications Performance of a contract with you necessary to comply with a legal obligation, Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in a prize draw, competition or complete a survey Identity,Contact, Profile, Usage, Marketing and Communications Performance of a contract with you. Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business, this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) and our mobile application.
Identity, Contact, Technical Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise). Necessary to comply with a legal obligation.

To deliver relevant website and mobile application content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
Identity,Contact, Profile, Usage, Marketing and Communications, Technical Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, mobile application, products/services, marketing, customer relationships and experiences
Technical, Usage Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)