Intellectual Property in the Fashion Industry
Fashion problems with Intellectual Property
Like many creative industries, fashion has an intellectual property problem, copy catting is rife. This takes many different forms from cultural appropriation, to fast fashion brands stealing from independent designers, to huge designer brand knock off black markets.
Shwap aims to help independent and sustainable brands build resiliency by applying our blockchain tech to their product lifespan. So that wherever products end up in the lifespan, they can be tracked to the original brand.
Our mission is to enable brands (of all sizes) to become circular. The image features Loud Bodies, who faced copy catting by Shein earlier this year.