Behind the brand with Birdsong
As our first official brand partner, Birdsong will always have a special place in OWNI’s hearts. We caught up with Birdsong co-founder and OWNI’s residential meme artist, Sophie Slater, to go behind the brand.
Meet Sophie, the co-founder of Birdsong
When did you found Birdsong?
We started Birdsong in 2014 to create clothing for people who dress in protest. Making our collection of original wardrobe staples the way that we do, for living wages, with charities and community groups mostly here in East London, is a protest in itself – against the fast nature of the fashion industry, against the obsessive pursuit of trends and against the systematic abuse of women in the production line. We know that people wanted more from their wardrobe but that the world of so called ethical and sustainable fashion can be full of greenwash and hard to navigate. So we try ticking all the boxes for you.
What makes Birdsong to other fashion brands?
For people who want to dress with joy, support makers and protect the planet, Birdsong skillfully creates not-so-everyday staples and made-for-you pieces in the most ethical, socially impactful way possible.
What does circularity mean to you?
Thinking about a garment's lifecycle from cradle to grave - from where and how the fabric is produced, how the garment is made, the customers who wear and care for it, and then how it's passed on and eventually downcycled or biodegraded/composted, in as least environmentally taxing a way, with maximum positive social impact.
Why was Birdsong the first brand to join OWNI?
We've long been admirers of the OWNI team, and we'd been having conversations about the brilliant potential of resale for years together - we were the first to sign up! We know our customers love our clothes but often miss out on limited edition pieces (we make them to order, everything is quite exclusive) so it's also great to be able to offer Birdsong quality at a lower price point.
What are you selling on OWNI?
We are selling a mixture of perfect returns, samples, and last available pieces we've held onto for events and pop ups.
Shop and sell pre-loved Birdsong here.